Internationally Recognized Innovator & Entrepreneur.

Candace has been featured nationally and internationally for her business success and innovative impacts in the beauty industry. Take a look at her top stories below.


Featured In

Black Enterprise
Marie Claire


Shattering Startup Stereotypes.

“As she tells it, the 29-year-old Tech alumna would not likely be leading a haircare revolution with the haircare recommendation system Myavana had it not been for the intense startup education she received at Georgia Tech while pursuing her undergraduate degree in computer science.”

— Georgia Tech

2016 Forbes 30 Under 30 Honoree

“She's using technology to revolutionize the $3 billion African-American haircare market. First up: Myavana, a mobile app that's a 'concierge' for black haircare, connecting clients with stylists and encouraging community through photo-sharing and tips.”

— Forbes

Using Technology To Help You Make Better Hair Care Choices

“Although the co-founder and CEO didn’t know it at the time, Techturized would go on to become a network that resonates with women of color across the globe, garnering attention from various press outlets such as EBONYEssence, Black Enterprise, Business Insider and Melissa Harris-Perry, to name a few.”

— Madame Noire

Myavana scientifically recommends the perfect products for your hair journey. Sign up at
Chanel Martin and Candace Mitchell share why the went into the business of personalized hair care. Find out how it all works, in this clip!
Discover the Unexpected Fellows find young African American women who are using STEM to combine hi-tech with hair care. This is one Discover the Unexpected story you have to see to believe.
After graduating from Georgia Tech with a computer science degree, Candace Mitchell quit her full-time job in the corporate world to blend the worlds of beauty and technology, setting in motion a haircare revolution with her startup, Myavana. Read the story:
Myavana scientifically recommends the perfect products for your hair journey and provides a personalized hair care experience.
Website: Twitter: @sephorastands Instagram: @sephorastands Meet Candace Mitchell, CEO and Co-founder of Myavana Myavana is a data-driven social platform that offers personalized hair analysis, consultations, and product recommendations. Website: Twitter: @MyavanaHair Sephora Accelerate is dedicated to building a community of innovative female founders in beauty.


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It's a beautiful story making headlines everyday.