About ME

Candace V. Mitchell is cofounder and CEO of Techturized Inc., a high tech hair care company based in Atlanta, GA. Their consumer brand, Myavana, is a personalized hair care service that recommends products and services based on scientific analysis of consumer’s hair type and texture. She was recently named on WWD’s Top 50 Beauty Innovators Under 40, 2016 Forbes 30 Under 30 list in the category of Retail and E-Commerce, and BET’s Next In Class STEM Award Winner. She graduated from Georgia Tech in 2011 with a B.S. in Computer Science. Her company has been featured nationally on CNN, Headline News, BuzzFeed, ‘The Real’ daytime talk show, Marie Claire Magazine, MSNBC’s Melissa Harris Perry show, ESSENCE magazine, Ebony Magazine, Black Enterprise, and Business Insider. The visionary entrepreneur is sparking innovation in the worlds of beauty and technology as one of the first entrepreneurs chosen for the Sephora Accelerate program. Candace also currently serves as Entrepreneur-In-Residence for Ascend2020 Atlanta, a technology startup and small business support ecosystem for minority-led companies throughout Metropolitan Atlanta.